Mass Camp and Melodrama

"No clothes, no sex, no fun!"

Historical difference does not produce camp; camp results from an imposition of present standards over past forms turning them into the outdated

Mass camp renegotiates the meaning of films according to modern standards

Andrew Ross says:

the camp effect is created not simply by the change in the mode of cultural production...but rather when the products (stars...) of a much earlier mode of production, which has lost its power to produce and dominate cultural meanings, become available in the present for redefinition according to contemporary codes of taste.

Outdated: gender roles, special effects technology, heterosexual romance...